For this campaign, I created a suite of Facebook and Instagram ads for Greasy Hands Society, drawing inspiration from the minimalism of Apple and the bold clarity of Nike. The creative direction emphasized clean design, striking product focus, and strong typography, while displaying the lifestyle our customers seek - giving the brand a juxtaposed dirty gritty feel, while keeping the typography and copy clean and simple.
I oversaw the entire process, from creative development to campaign scheduling, budget allocation, and performance tracking. Both static and animated versions were produced, with A/B testing implemented to measure engagement and refine delivery. The result was a campaign that balanced design excellence with data-driven optimization, elevating brand presence and ensuring maximum impact across platforms.
