I developed and executed a series of Facebook and Instagram ad campaigns for Classic Auto Air, inspired by the bold minimalism of Nike’s 1980s–2000s campaigns. Beyond creative direction and design, I managed the full campaign lifecycle: establishing timelines, scheduling, building campaigns, allocating budgets, and monitoring performance.
The ads included both static and animated versions, with A/B testing in place to measure effectiveness and optimize results. This approach combined clean, timeless visuals with a data-driven strategy, ensuring the creative stood out while delivering measurable impact.
