I've spent ten years learning that marketing is a team sport, even when it doesn't look like one. Somebody's got to build the flow that sends the right email at the right moment. Somebody's got to make sure the ad finds the person who actually wants it. Somebody's got to keep the graphics, video, and photo folks pointed in the same direction so the work feels like one brand instead of three people's opinions. That's the job I love.

My philosophy's pretty simple: build the boring stuff so well that the exciting stuff gets to shine. Nobody scrolls past a beautiful campaign and thinks "wow, great segmentation logic" — but without it, that campaign never shows up at all. The systems are how the creative gets its shot.

Part of why I lead creative teams the way I do is that I've done the work myself — I still pick up a camera, sit in the edit bay, and shoot video when a project calls for it. I'm not directing traffic from a spreadsheet; I know what it's like to be the one on deadline with a shot list and a deadline breathing down your neck. That makes me a better teammate to the people actually making the thing, because I've been the one making the thing.

I don't believe in doing this alone, and I don't think anybody good does either. The best ideas I've ever executed came from somebody else on the team. A Photographer. A designer. An Engineer once, believe it or not. And my job was just to build the thing that let their idea actually reach someone. If I've done my job right, you won't notice it, you'll just notice that everything worked.

Based in Dallas-Fort Worth. Texas Tech grad(x2, wreck em).

Still trying to get a little better at this every single day.